Other Clients Had Questions First Too!
We know Search Engine Optimization and Search Engine Marketing sometimes leaves a lot of questions, especially when your area of expertise is dentistry, not online marketing.
For many it’s the first time they’re investing in SEO. That’s why NetPozitive has compiled our FAQs – to help guide you through the process of getting your website higher in Google.
We’re a friendly bunch here at NetPozitive, so if you have any extra questions, head over to our Contact Us page where you’ll find several options for reaching us. We'll be happy to answer any remaining questions you may have.
FAQs About Fees
Our fee structure is simple. We charge an easy-to-understand escalating monthly rate determined by how much competition you have.
- Small Markets: $699/month (population centers under 100,000)
- Medium Markets: $899/month (population centers under 500,000)
- Large Markets: $1199/month (population centers under 1,000,000)
- Very Large Markets: Upon Request (population centers over 1,000,000)
We have secure and simple online billing via credit card through Stripe payments. You'll be billed automatically each month on the anniversary of your start date. You can cancel or move to our maintenance service at any time.
While you are not locked in to a contract, if you give us 6 months and within that time we are unable to put your site on page 1 of Google organic results for the term 'dentist + your city name' (i.e. 'seattle dentist', 'denver dentist'), we'll refund every dime you've paid us. Really!
We're so sure we can get you there we're comfortable offering this performance guarantee. This way, you know we're going to be motivated to put you on page 1 and it greatly reduces the risk to you. If we don't deliver, it costs you nothing. If we do, you'll see a substantial return on your Search Engine Marketing investment in increased business.
Conducting SEO on for your dental practice website is a marathon, not a sprint. And just like a marathon it takes consistent and steady effort. Unlike a marathon however, there is no finish line. And if you’re not in the top ten at the front of the pack, you may as well be nowhere.
To keep your website in the top ten results on the first page of Google for any keyword requires constant attention. If SEO were a one-off cost, you may be able to sprint to the front of the pack, but you’d soon fall behind as your competitors kept their steady pace. This is crudely how SEO works, and is why you’ll find all SEO companies charge a monthly fee – it’s because your website will require work on it every week of every month.
Note that we do offer maintenance service at a substantially lower rate once your site has reached your desired ranking. See below for details.
We understand that getting to page 1 of Google represents a substantial investment, and of course you want to stay there, but without continued consistent effort, you'll find your site slowly sliding lower in the rankings.
Once we've achieved your desired page position, we offer an ongoing maintenance package at only 33% of the cost of your SEO package.
- New content added every month in the form of an original blog post on dental health and care. Google likes to see regularly updated content.
- Keeping all citations (directories that point to your site) up to date. Many of these directories automatically update and sometimes make mistakes. Inaccurate citations can have a very negative impact on your page ranking.
- Regularly checking Google for penalties that might have been levied against your site, and correcting them if this happens.
- Monthly SEO and Google Analytics Reports
- Monthly Press Release (this is good for SEO)
Also includes as a *no-cost courtesy:
- Wordfence or Securi site security
- Automated nightly off-site backups
*These items are offered at no cost as we can't guarantee their effectiveness. We've never had them fail yet, but these are 3rd party plugins. We don't have direct control over them.
This answer might sound evasive, but the truth is 'it depends'. If you're running a successful Adwords campaign that's increasing your profits, we recommend that you should keep doing it, even if you're going to invest in SEO. Why would you stop doing something that's making a profit for you?
If you've tried Adwords and it didn't work it's possible it was done wrong. There's as much a science to Adwords as there is to SEO. We don't do Adwords, but there are reputable companies that do, and they can break down the process of creating a successful campaign for you.
The downside to Adwords is that statistics show that only about 5% of online searchers will click on paid ads. This means that if your only presence on page 1 is Google Adwords, you're missing 95% of your potential new patients.
There are proven stats about SEO (see our SEO pages) which show clearly that ranking on the first page of Google will absolutely result in more clicks to your website, and ranking in the top 5 results, as well as the top 3 results of the Google Map Pack will result in substantially more clicks.
While getting there requires a lot of time and consistent effort, once you're there we can maintain your position with less work, and thus a lower cost. See our ongoing maintenance package details above.
FAQs About Your SEO
We guarantee page 1 placement within six months or we'll give you a full refund. We can't guarantee any particular page position on the first page, but we're genuinely trying to get you as high as possible. In most cases we can achieve a top 3 ranking, and almost always top 5. This puts your practice on the upper half of page one.
The higher we get your practice, the better your return on investment, and the more nice things you'll have to say about us. This means that we see our partnership with you very much in terms of a win/win scenario. Your success really is our success.
Also, we're kinda competitive. We like winning!
This varies greatly from one city to another. If the competition is light, we may be able to achieve page 1 in only three months. On the other hand, in larger centers we sometimes find ourselves biting our nails to achieve page 1 within our six month guarantee (we haven't failed yet, but it's been close a couple of times).
SEO is like running up a hill that gets steeper the higher you go. At first, when you're on page 2 or 3, the competition isn't that stiff and beating them just requires sticking to our formula. Sometimes, though, the page 1 competition is also doing professional SEO and we have to get creative to compete with them. The sites on page one are the elite SEO athletes, and are harder to beat than the sites on page 2 and beyond.
Add to this that Google takes longevity into account - that is, how long a site has been online and how long it has held a certain position. We have to give Google a good reason to knock your competition further down in favor of your practice.
We're very glad you've asked that question, because we have excellent answers.
First, we'll send you an SEO report every month that will show various metrics with which we can track your site's climb up the Google ladder. We'll also provide an interpretive video with our first report, at the end of month one, which explains all the metrics so you'll understand what you're looking at. Obviously page position is the metric we're most concerned with, but others are important as well.
Secondly, one of the first things we do is add click tracking to the phone number, email address and contact forms on your site. This way, we can see actual increases in new patient contacts to your practice as your site improves in the rankings. This is of course the most tangible way for you to measure your return on investment.
Yes and No. We set up and optimize 20+ of the most powerful social media accounts available for you. However the primary reason is to use them as conduits to link to your website from other sources. These become high-authority backlinks (sites that link to yours), even if you're not using the accounts.
We do make sure your Google Business account is thorough and complete, and we also add your Facebook feed to your website, as Google sees this as fresh content.
Managing social media accounts leaks into the field of brand development and direct customer interaction, something only you’re 100% qualified to do well. We strongly recommend that, at the very least, you should have members of your staff posting to Facebook and your Google Business account daily. This really only takes a few minutes a day and can pay huge dividends.
We do not, however, manage social media accounts on a day-to-day basis.
Not unless we've told you that you need a new WordPress site, and you want to take advantage of our offer a free site with a 6 month contract. Otherwise, you are never locked in.
While we do guarantee first-page placement within six months for the term 'dentist + your city name', you can cancel our service at any time. You may also choose to continue your SEO Ranking service with us beyond six months in order to achieve a higher ranking on page 1. Contact us in this regard and we will give you our honest assessment of the probability of achieving a particular page position within a given time.
Absolutely. Sometimes we're able to achieve a great ranking in less than six months. If this happens, and we've determined by analyzing your competition that we don't think we can get you any higher, we'll let you know. This applies most obviously in cases where we've been able to achieve first position for your practice.
At this point we'll recommend you move to a maintenance contract.
The Google Map Pack only shows the top 3 results by default. While we don't guarantee it, we really want to see your practice in these results. We optimize your Google Business listing with this in mind, and we provide you with a secret, completely white-hat and highly effective strategy for getting a constant stream of 5 star reviews.
Clients who diligently follow our recommendations in this regard usually find themselves appearing in the top 3 results within a few months, or less.
At present we are accepting new clients. There is no waiting list. Once you sign up we'll begin working on your ranking immediately.
First, we analyze your site's content. If we determine there is insufficient content we will add more. There is no additional cost for this content. If we determine that your content is not properly keyword optimized we will edit it until it is. Content we add may include text, images, infographics and even video. We will also notify you when we add new content so you can check it over and approve it.
We also make sure the contact information on your site matches your registrar data, and all citations (directories that point to your site). It is essential that NAP data (Name, Address, Phone Number) be consistent across the web or Google will penalize you.
We add click tracking to all phone numbers, email addresses and contact forms so we can measure the increase in new contacts to your practice over time.
Finally, we add schema markup to your site. Schema markup gives Google more information about things on your site, and it's one of the few things where Google has come right out and said that this will improve your site ranking.
Initially yes. But within a few weeks of neglect your position in Google will begin to steadily decline. You’ll permanently be higher than before you started SEO but you may rapidly disappear from page #1 of Google, and if you're not on page 1 you might as well be invisible.
SEO requires steady and consistent effort to maintain rankings once achieved. Otherwise Google starts to favor your competitors.
Yes. Due to tools that are available for WordPress that are not available for other platforms such as Squarespace or Wix, we only work on WordPress sites. If your site is not WordPress, we do offer a reconstruction service where we will rebuild your existing site in WordPress for a fee. Talk to us for a quote.
As an added benefit, once your site is built in WordPress, you'll find it much easier to edit the site yourself should you need to make changes and we even provide you with an instructional video on how to best make changes. And these changes are quite easy. If you can use a basic word processing program like Microsoft Word, you can edit your netPOzITIVE wordpress site.
FAQs About NetPozitive
We started in SEO in 2017. In early 2019 we shifted our focus to work entirely and exclusively with dental practices across the U.S. By specializing we're able to provide a higher level of service and expertise to our clients.
NetPozitive is based in Calgary, Alberta, Canada. Despite this, we don't work with Canadian clients and restrict our work entirely to dental practices based in the U.S.
Will Dove is our client liaison manager. Will is always happy to talk to our clients, answer any questions you may have thoroughly and as much in plain English as possible. You can reach Will directly at